In today’s competitive business landscape, boosting sales is more challenging than ever. For companies looking to increase revenue and reach target audiences effectively, partnering with a marketing agency can be a game-changer. Marketing agencies offer a wealth of expertise and resources to help create powerful strategies that drive results. Even with an internal marketing person already on your payroll, it can be helpful to have and outside perspective for consulting or additional help with designing. From enhancing brand visibility to optimizing lead generation, here are five key ways marketing agencies can elevate your sales and propel your business forward.
1. Video content & marketing
Quality video content can change your marketing significantly. People are naturally drawn to stimulating visuals, which makes it unsurprising that 88% of consumers say videos have convinced them to buy a product or service. Video content can capture attention quicker than static posts, as well as maintain attention for longer, leading to more engagement from potential customers with video advertising. 91% of marketers report a good return on investment (ROI) from video marketing according to Wyzowl.
The best part about video content is once it’s filmed, it’s very easy to continue editing different parts together using “B-footage” to make new content using the same assets. This means that a higher up-front investment into a video shoot can pay off more down the line.
2. Website & E-commerce optimization
Building a website is becoming a lot easier now with AI taking over web building platforms, and even helping with your SEO. We’re still in a weird in-between period where AI can’t do everything, and not everyone knows how to fill in the gaps that are left, or fix the mistakes that were made. The biggest gap that is created is the inability to recognize best user experience (UX) and user interface (UI) design. This means, without having professionals reviewing your site, you could have a website that creates frustration and makes your potential customers leave your site before buying anything.
According to research done by Forrester, a website that has well-designed UI & UX can raise conversion rates 200% to 400%. This includes implementing user-friendly checkout processes, which can help recover 10-30% of potential lost sales. Taking the math and figures out of the equation, the easier your site is to use, the more items and services your site can sell.
2. Help out with email marketing
Emails are not a thing of the past. When utilized correctly, they can help increase your sales with little to no effort or cost on your end. Marketing emails tend to have an average conversion rate between 2-5%, which might not seem like a lot. However, if you’re sending an email which takes 15 to 20 minutes to create to 400 people, that means you could be looking at 8 - 20 sales from that one email.
The biggest part in email marketing is knowing how to get people to open those emails, and click into your site. With the amount of spam that is going around, it is important to make sure your email doesn’t get tossed aside from confusion. The right wording and use of imagery, as well as button placement, can take that 2% to 5%, or even beyond.
3. Targeted advertising campaigns
The first step to a targeted advertising campaign is finding your target audience. There are a multitude of ways to do this. The most simple and basic way is to look further into Meta analytics for your socials, or view your insights on your website traffic. The most in-depth way would be to hold potential customer study groups and conduct interviews, but small businesses usually don’t go that deep into it due to cost.
Media agencies know how to find out target audiences, while sticking to your budget, to get the job done. Once your target audience is found, it’s time to focus on the next step, which is creating an advertising campaign. A study by WordStream shows that Facebook ads have an average conversion rate of about 9%. Compare that to an average company that does not use any type of targeted advertising and that conversion rate drops to 1-2% depending on a variety of factors.
4. Help out with email marketing
Emails are not a thing of the past. When utilized correctly, they can help increase your sales with little to no effort or cost on your end. Marketing emails tend to have an average conversion rate between 2-5%, which might not seem like a lot. However, if you’re sending an email which takes 15 to 20 minutes to create to 400 people, that means you could be looking at 8 - 20 sales from that one email.
The biggest part in email marketing is knowing how to get people to open those emails, and click into your site. With the amount of spam that is going around, it is important to make sure your email doesn’t get tossed aside from confusion. The right wording and use of imagery, as well as button placement, can take that 2% to 5%, or even beyond.
5. Manage your social media
Social media has taken over a large portion of marketing and advertising. These platforms are where people are engaging the most with ads and it can be hard for small businesses to not be drowned out by larger companies with in-house social media management teams.
A study done by Sprout Social found that 76% of consumers are more likely to patron businesses they feel connections with on social media. Having your business out in social media helps people recognize you, know about you, and most importantly come to you when they need what you’re selling.
Conclusion
Whether you’re unsure if working with a marketing agency is in your budget, wanting to know just how specifically your business would benefit, or are definitely wanting to hire someone as quickly as possible, it’s good to consider any positive outcomes which can come from working with a marketing agency. It never hurts to ask more about what can be done for you.
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