Make People Return To Your Website

One of the most important metrics that anyone with a website keeps track of is how many people are visiting their website. Let’s take it a step further and talk about the people who actually come back to your website. This is called a returning visitor. Not only are returning visitors more likely to become loyal customers, they spend more time on your website, and are more likely to spread word about your business, according to statistics from Barilliance.   Figuring out how to get people to your website is great, but to keep them coming back is even better. Let’s talk about some ways for you to help your website do this.

1. Fresh, Regularly Updated Content

Updating the content on your website gives people a reason to come back to your website. This way, they have new information to take in each time they come back. Having new content also gives you another reason to flaunt your website on social media to gain new users, and lets your returning customers know there’s something new for them to enjoy. Per Hostinger, businesses that blog receive 55% more website visitors and 67% more leads per month. 

2. Intuitive Navigation and Good User Experience

Have you ever visited a website, didn’t know how to navigate it, got frustrated and left right away? Having confusing or frustrating navigation is the quickest way to lose clients and increase your bounce rate (how many users visit your site and leave right away without engaging at all). Ensuring intuitive navigation and a good user experience provides a positive experience and keeps visitors. It also heightens the likelihood of them coming back for more since they leave with a positive memory of your site and business.

3. Social Proof

88% of consumers trust online user reviews as much as personal recommendations, and displaying those reviews on your website increase conversion rates by 270% (Hostinger). This means if you put proof that people enjoy what you gave them, you’re almost three times more likely to gain more customers. Bonus points are given if you update these regularly as well. Depending on your website builder and hosting platform, there may be ways to include an embedded feed of your reviews, though a simple carousel doesn’t hurt either.

4. Interactive Elements

People like interacting with things. That’s it. Going to a museum? The exhibits where people can touch anything are where the crowds gather. The same concept goes for websites. If your website has something that people can click on, hover over, or scroll through, they’re more likely to engage. There are some easy ways to include interactive elements, such as parallax scrolling (which is a listed item on our 2025 web design trends blog post) , or a good old carousel where people can click through your products and services. 

5. Mobile Responsiveness

Mobile devices account for 63% of all website traffic (Exploding Topics) so if your website isn’t easily navigated on a mobile device, we’re looking at a higher bounce rate for over half of potential customers (remember the first point in the blog?). Providing a good experience for all users is the best way to make sure people come back. Most web builder platforms have responsiveness built directly into their systems already, however make sure to double check that something hasn’t gone weird with this.

6. Accessibility Helps Everyone

Making your website accessible is an entire rabbit hole in and of itself, so we won’t go too deep into this one. An accessible website is when people with visual impairments, or other disabilities, are still able to navigate, engage, and gain the information they need from your website. The bigger issues to look out for is color contrast, font sizes, alt text, and header tags. Making sure your font is legible is huge, but also providing information for screen readers to use is just as important. According to the World Health Organization, 16% of people have a significant disability that may require a website to be accessible for them to use it. This doesn’t account for people with color blindness or other disabilities which are considered to have lower impact on their daily lives. Any time you make a website accessible for everyone, it actually is helping everyone.

Hopefully this blog post was helpful for you to learn some ways to retain those returning visitors and gives you some ideas of how you can improve your website. Either way, if you need any assistance in fixing some of these issues with your site, or you’re starting your site

from scratch, Perodigm is able to help. Reach out to us at info@perodigm.com .