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  • Writer's pictureAllie Schaitel

Client Spotlight: Wisconsin Native Loan Fund Advocates for Financial Self-sufficiency

Updated: Apr 16, 2021

In this Client Spotlight, we're featuring Wisconsin Native Loan Fund (WINLF), an organization in Lac du Flambeau, Wisconsin that provides affordable lending to Native Americans. Their services include financial education, lending, and small business consulting.

As a fellow Native American business, WINLF decided to partner with Perodigm to update their website. Since the purpose of their site was marketing and outreach, it was important to make it more interactive for those looking for resources. The new site fits their brand and has organized, easy to navigate content. One of the features the WINLF team requested was a loan application page to make the application process more streamlined.

"We chose Perodigm to assist us in our website development because we support Native-owned businesses and were familiar with the great work, expertise, and professionalism of Perodigm."

WINLF helps their clients by providing access to affordable lending opportunities, financial education, credit counseling, and asset-building services. The ultimate goal is to help Native Americans be self-sufficient, therefore improving economic and social conditions in Wisconsin tribes. These efforts stimulate growth and pride in those communities.

Fern, the Founding Chief Executive Officer of WINLF, says the type of loans the Community Development Financial Institution (CDFI) offers can go toward home buying, purchasing a vehicle, debt consolidation, and starting a business. With the turmoil and uncertainty from the pandemic, WINLF has offered loans and resources to help with COVID-19 relief.

Clients say that WNLF has helped them tremendously by providing lending opportunities and being a great source for financial education to help them increase their knowledge, realize their dreams, and rebuild. Organizations like WNLF also counteract predatory lenders that can sometimes plague reservations with high-interest rates and debt cycles.

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