A client in an emerging industry presents its own set of challenges. A client in an emerging industry that seeks to draw from traditional practices is Canndigenous. A new contender in an exploding hemp and CBD market, Canndigenous seeks to stand out in the crowd by going from farm to shelf "in a good way".
It was important that Canndigenous convey its Native-ownership because the sustainable cultural practices that go into every step of production is the key to setting their products above the competition. We started with the colors of the Great Seal of the Bad River Tribe, and from there we built out a logo with indigenous iconography, an easily recognizable hemp leaf design, and eye catching pops of color.
Canndigenous Launch VIP Dinner
Brand recognition through community engagement. The strategy here is to build a loyal customer base by networking with other like-minded business to host mutually beneficial promotional events. Get the word out, have some fun, win/win!