• Allie Schaitel

It's Time to Start Thinking Beyond the Pandemic

Updated: May 10



It's been about a year since the Coronavirus changed the world

The crisis was unexpected and unprecedented

The pandemic disrupted supply chains

There were new behavioral trends with consumers

Some businesses suffered, some persevered

Many had to reanalyze their marketing with the pandemic in mind

As the world begins to emerge into a "new normal", it's time for brands to come back stronger than ever

Companies now have to tailor their communications and messaging based on consumer circumstances

Consumers not only want a frictionless experience, they want companies to anticipate their needs

You will need to update your content to match the needs and expectations of online consumers

Consumers are now hyperaware of brands' values - social responsibility, sustainability, and ethics

The pandemic accelerated ecommerce and many industries going digital

The more processes you can make accessible online, the more you can stay engaged with your consumers

Start budgeting for new marketing initiatives to prepare for re-opening and long term growth

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