It's been about a year since the Coronavirus changed the world
The crisis was unexpected and unprecedented
The pandemic disrupted supply chains
There were new behavioral trends with consumers
Some businesses suffered, some persevered
Many had to reanalyze their marketing with the pandemic in mind
As the world begins to emerge into a "new normal", it's time for brands to come back stronger than ever
Companies now have to tailor their communications and messaging based on consumer circumstances
Consumers not only want a frictionless experience, they want companies to anticipate their needs
You will need to update your content to match the needs and expectations of online consumers
Consumers are now hyperaware of brands' values - social responsibility, sustainability, and ethics
The pandemic accelerated ecommerce and many industries going digital
The more processes you can make accessible online, the more you can stay engaged with your consumers
Start budgeting for new marketing initiatives to prepare for re-opening and long term growth
