Understanding how to use social media effectively is as easy as looking at your life. The similarities are almost scary! People want to hear from your business - you may not think it's true - but it is. They don't want to hear about your deals, sales, and all the reasons they need to buy what you're selling.
They want to hear about you. Why did you start your business? Who are the people you work with? A behind the scenes look at your day, etc... Just like any dinner party or night out with friends, nobody wants to hear about your deals and sales, they want to connect with you. In turn, they will connect with your business and the connection will be based on a deeper understanding and not just deal hunting.
So, what do you think? Does this give you some more ammunition to fire up your video marketing in 2019? Are you prepared to step up to the challenge of video? Key information, by the year 2022, roughly 86% of all web traffic will be video. If the time isn't right now, it will be too late to start down the road.
As always, please let us know if you have any questions, comments, or concerns regarding the information in this blog post.
Until next time, Peace!
Brent Hoffmann
Perodigm's Chief Content Dude
