What do you do when you work in an industry so specialized that most people have a hard time even pronouncing the things that you do? Complete Phytochemical Solutions is an industry leader in the world of botanical analytics, and it was our task to bridge the gap between Ph.D. level science and the average consumer. (Plus they use lasers. You don't say no to lasers.)
CPS was looking for a logo that was as unique as the phytochemical fingerprints they detect. We decked them out in vibrant colors reflective of rich blue-green botanical pigments, and matched that with clean, professional fonts.
Awareness and education were the name of the game when it came to CPS's social strategy. Crafting text-based, image-based, and video-based content to share as bite sized information of the botanical industry was key in expanding market reach.
As a leader in their industry, CPS deserved a website that reflected their professional expertise and influential body of work. They also needed a website that could break down their high-level scientific methodology and journal publications to make them accessible to the wider market, while retaining their relevance to other industry partners.